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Behind the US/Worldwide Weekend Box Office – 3.18.2018

Posted March 18, 2018 by Mitch Salem

  OPENINGS:  TOMB RAIDER (MGM/Warners) was a reboot that no one asked for, and although franchise movies aren’t star vehicles, the casting of Alicia Vikander in the lead didn’t excite anyone either.  Its $23.5M US weekend won’t get it very far in recouping $200M+ in production/marketing costs.  Things are better overseas, where Tomb Raider earned […]

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Behind the US/Worldwide Weekend Box Office – 3.11.2018

Posted March 11, 2018 by Mitch Salem

  OPENINGS:  In the world of family movies, the 33% Saturday bump for A WRINKLE IN TIME (Disney) was mediocre.  (By comparison, Peter Rabbit rose 97% on its 1st Saturday.)  That brought the weekend to a soft $33.3M.  Family movies sometimes enjoy lengthy runs and high multiples, and Wrinkle faces little direct competition in the […]

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Behind the US/Worldwide Weekend Box Office – 3.4.2018

Posted March 4, 2018 by Mitch Salem

  OPENINGS:  Both of the weekend’s R-rated arrivals had fair Saturday bumps, reflecting their older audiences.  However, that’s also the demo for Oscar viewing, so we’ll see if their Sunday estimates are overly optimistic.  For now, RED SPARROW (TSG/20th) is at $17M for the weekend after its 12% Saturday climb, a mediocre total for a […]

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Behind the US/Worldwide Weekend Box Office – 2.25.2018

Posted February 25, 2018 by Mitch Salem

  OPENINGS:  It was no picnic opening against the historic 2nd weekend of Black Panther, and all of the new arrivals may have left some money on the table.  GAME NIGHT (New Line/Warners) fared best, and ran a healthy 25% Saturday bump into a $16.6M weekend, but that points toward a $45M US total, far […]

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Behind the US/Worldwide Weekend Box Office – 2/18/2018

Posted February 18, 2018 by Mitch Salem

  OPENINGS:  Disney is the land where dreams come true, but not even their wizards could have imagined the scale of BLACK PANTHER (Marvel/Disney), which has crashed through all expectations–not just as a big-budget action film that exists almost completely in an African universe, but as a solo character superhero debut in general.  Current studio […]

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Behind the US/Worldwide Weekend Box Office – 2.11.2018

Posted February 11, 2018 by Mitch Salem

  OPENINGS:  FIFTY SHADES FREED (Perfect World/Universal) declined a mild 17% from Fifty Shades Darker to $38.8M, suggesting that Freed will end up around $95M in the US  That wouldn’t be great compared to roughly $150M in production/marketing costs, but the Fifty Shades franchise has always made the bulk of its revenue overseas, and that’s […]

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Behind the US/Worldwide Weekend Box Office – 2.4.2018

Posted February 4, 2018 by Mitch Salem

  OPENINGS:  WINCHESTER (CBS/Lionsgate) didn’t benefit from having the weekend to itself, with a $9.3M opening that was undistinguished even by the standards of low-budget horror Super Bowl Weekend arrivals.  (The Messengers: $14.7M, Rings:  $13M, Darkness Falls:  $12M, The Uninvited: $10.3M, to name a few.)  It might reach $20M or so in the US, which […]

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Behind the US/Worldwide Weekend Box Office – 1.28.2018

Posted January 28, 2018 by Mitch Salem

  OPENINGS:  In the US, THE MAZE RUNNER: THE DEATH CURE (20th) had an OK start with $23.5M, down from $32.5M/$30.3M for the first 2 films in the series.  It’s on track for $60-65M here.  However, it’s off to a much better start overseas, where it’s in 70 markets (with about half a dozen still […]

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