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Behind the US/Worldwide Weekend Box Office – 4.22.2018

Posted April 22, 2018 by Mitch Salem

  OPENINGS:  I FEEL PRETTY (Voltage/H Brothers/STX) became the first Amy Schumer movie to dip on its 2nd day of release, indicating weak word of mouth.  Its $16.2M weekend put it in 3rd place for the weekend, with uncertain prospects.  STX only has the film in the US, with reported costs of $45M, which may […]

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Behind the US/Worldwide Weekend Box Office – 4.15.2018

Posted April 15, 2018 by Mitch Salem

  OPENINGS:  Although the numbers are lower, RAMPAGE (New Line/Warners) is playing much like Kong: Skull Island, another giant monster movie judged by parents to be child-friendly.  Rampage rose 20% on Saturday, giving it a 3x multiple for the weekend at $34.5M, almost identical to Kong‘s trajectory (it had a 19% Saturday bump).  If that comparison holds […]

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Behind the US/Worldwide Weekend Box Office – 4.1.2018

Posted April 1, 2018 by Mitch Salem

  OPENINGS:  READY PLAYER ONE (Village Roadshow/Warners) had a fair if unthrilling start, with $41.2M over the 3-day Good Friday/Easter weekend plus $12M on its Thursday opening day for a $53.2M 4-day total, considerably less than the $61M Kong: Skull Island earned in its first 3 days.  That points toward a $125M US ultimate, and […]

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Behind the US/Worldwide Weekend Box Office – 3.25.2018

Posted March 25, 2018 by Mitch Salem

  OPENINGS:  PACIFIC RIM: UPRISING (Legendary/Universal) pulled in a family audience on Saturday, giving it a 3% bump, while the first Pacific Rim had dropped 13% on its 2nd day of release.  That pushed Uprising‘s weekend to $28M, still down 25% from the original’s start.  The US result for Uprising, however, is almost an afterthought, […]

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Behind the US/Worldwide Weekend Box Office – 3.18.2018

Posted March 18, 2018 by Mitch Salem

  OPENINGS:  TOMB RAIDER (MGM/Warners) was a reboot that no one asked for, and although franchise movies aren’t star vehicles, the casting of Alicia Vikander in the lead didn’t excite anyone either.  Its $23.5M US weekend won’t get it very far in recouping $200M+ in production/marketing costs.  Things are better overseas, where Tomb Raider earned […]

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Behind the US/Worldwide Weekend Box Office – 3.11.2018

Posted March 11, 2018 by Mitch Salem

  OPENINGS:  In the world of family movies, the 33% Saturday bump for A WRINKLE IN TIME (Disney) was mediocre.  (By comparison, Peter Rabbit rose 97% on its 1st Saturday.)  That brought the weekend to a soft $33.3M.  Family movies sometimes enjoy lengthy runs and high multiples, and Wrinkle faces little direct competition in the […]

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Behind the US/Worldwide Weekend Box Office – 3.4.2018

Posted March 4, 2018 by Mitch Salem

  OPENINGS:  Both of the weekend’s R-rated arrivals had fair Saturday bumps, reflecting their older audiences.  However, that’s also the demo for Oscar viewing, so we’ll see if their Sunday estimates are overly optimistic.  For now, RED SPARROW (TSG/20th) is at $17M for the weekend after its 12% Saturday climb, a mediocre total for a […]

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Behind the US/Worldwide Weekend Box Office – 2.25.2018

Posted February 25, 2018 by Mitch Salem

  OPENINGS:  It was no picnic opening against the historic 2nd weekend of Black Panther, and all of the new arrivals may have left some money on the table.  GAME NIGHT (New Line/Warners) fared best, and ran a healthy 25% Saturday bump into a $16.6M weekend, but that points toward a $45M US total, far […]

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