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Behind the US/Worldwide Weekend Box Office – 11.10.2019

Posted November 10, 2019 by Mitch Salem

  OPENINGS:  MIDWAY (AGC/Bona/Lionsgate) was mildly ahead of expectations with $17.5M in the US, and it should perform well on Veterans Day Monday.  However, with around $150M in production and worldwide marketing costs, a $60M US total would leave it with a steep uphill climb to reach profitability.  Early overseas results weren’t particularly promising at […]

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Behind the US/Worldwide Weekend Box Office – 11.3.2019

Posted November 3, 2019 by Mitch Salem

  OPENINGS:  The entertainment business revolves these days around IP, but not all franchises are created equal, and there turned out to be a thunderous lack of interest in TERMINATOR: DARK FATE (Skydance/Tencent/20th/Disney/Paramount), which opened to just $29M in the US against production/marketing costs of $300M+.  A big-budget action epic in that predicament normally hopes […]

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Behind the US/Worldwide Weekend Box Office – 10.20.2019

Posted October 20, 2019 by Mitch Salem

  OPENINGS:  MALEFICENT: MISTRESS OF EVIL (Disney) had a weak $36M start in the US, down 48% from the $69.4 opening of the first Maleficent 3 years ago.  If Mistress of Evil manages the same multiple as its predecessor, it could reach $125M in the US, but that may be a stretch, because Maleficent opened […]

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Behind the US/Worldwide Weekend Box Office – 10.13.2019

Posted October 13, 2019 by Mitch Salem

  OPENINGS:  THE ADDAMS FAMILY (BRON/MGM) proved to be a still-fertile source of IP with a solid $30.3M US start, and the cartoon should benefit from closed schools on Columbus Day for a robust 4-day weekend total.  Production costs were reportedly on the low end of animation, so a 3x multiple to $90M should go […]

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Behind the US/Worldwide Weekend Box Office – 9.29.2019

Posted September 29, 2019 by Mitch Salem

  OPENINGS:  ABOMINABLE (Pearl/DreamWorks/Universal) seized a weekend on the calendar that had a dearth of new children’s movies (and with 2 weeks until The Addams Family opens), and pushed it to a fair $20.9M opening.  However, with roughly $150M in costs, it will need international help to reach profit, and since weekend results were at […]

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Behind the US/Worldwide Weekend Box Office – 9.1.2019

Posted September 1, 2019 by Mitch Salem

  OPENINGS:  Labor Day weekend is traditionally Hollywood’s graveyard, and no major studio touched the holiday with a fresh arrival.  DON’T LET GO (Blumhouse Tilt/OTL) tried to take advantage of the quiet, with a $2.4M start in 922 theatres, which should go to $3M with Monday.  Even considering its very low production/marketing budget, this will probably end […]

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Behind the US/Worldwide Weekend Box Office – 8.25.2019

Posted August 25, 2019 by Mitch Salem

  OPENINGS:  ANGEL HAS FALLEN (Millenium/Lionsgate) smartly picked a weekend to open that was far enough away from Hobbs & Shaw with its larger and overlapping audience, and near enough to the end of summer to keep the competition sparse  The result was a solid $21.3M opening, almost the equal of the last franchise installment […]

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Behind the US/Worldwide Weekend Box Office – 8.18.2019

Posted August 18, 2019 by Mitch Salem

  OPENINGS:  GOOD BOYS (Good Universe/Universal) easily led the weekend with $21M, a solid start for a comedy that probably had production/marketing costs under $75M.  It was somewhat frontloaded with a 12% Saturday drop, but summer Sundays have been running strong this year, so it should still have a fair weekend multiple.  Good Boys has […]

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