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Behind the US/Worldwide Weekend Box Office – 03.26.2017

Posted March 26, 2017 by Mitch Salem

  OPENINGS:  The news was good and bad for POWER RANGERS (Lionsgate).  Its US opening was very solid at $40.5M (even if that number turns out to be a bit overstated, with an ambitious Sunday estimate).  But it carries at least $200M in production/marketing costs, and to reach profit, it also needs to be strong […]

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Behind the US/Worldwide Weekend Box Office – 03.19.2017

Posted March 19, 2017 by Mitch Salem

  OPENINGS:  According to published reports, Emma Watson’s deal on BEAUTY & THE BEAST (Disney) starts at a $3M base, but rises to $15M if the film reaches around $750M worldwide.  It seems like Watson can safely buy any Lamborghini that’s caught her eye, because Beauty is a global blockbuster.  In the US, Disney’s $170M […]

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Behind the US/Worldwide Weekend Box Office – 3.12.2017

Posted March 12, 2017 by Mitch Salem

  OPENINGS:  KONG: SKULL ISLAND (Legendary/Tencent/Warners) is playing as a quasi-family movie, perhaps in response to the R-rated Logan and Get Out.  That gave it a much more muscular Saturday than similar big-budget monster movies, up 19% on Saturday where Godzilla fell 16% and Pacific Rim dropped 13%.  With that boost, Kong should hit its […]

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Behind the US/Worldwide Weekend Box Office – 3.06.2017

Posted March 5, 2017 by Mitch Salem

  OPENINGS:  LOGAN (TSG/20th) was in full control of the weekend at $85.3M, and the most impressive part of that may be the 5% Saturday drop, an even better hold than Deadpool‘s 10% and the 12% for The Wolverine, let alone the 22% for the last X-Men movie.  That suggests excellent word of mouth, and although […]

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Behind the US/Worldwide Weekend Box Office – 2.26.17

Posted February 26, 2017 by Mitch Salem

  OPENINGS:  GET OUT (QC/Blumhouse/Universal) had a remarkable Saturday performance for a horror movie, rising 17% in a genre that usually drops sharply on its 2d day of release.  That’s better than the 13% bump for Day 2 of Split, and also better than the 14% increase for Insidious, one of the leggiest of recent horror […]

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Behind the US/Worldwide Weekend Box Office – 2.19.17

Posted February 19, 2017 by Mitch Salem

  OPENINGS:  THE GREAT WALL (Legendary/Universal) scraped its way to $18.1M in the US, and should add another $3M or so on Monday.  The $50M it will hope to reach here will barely pay for its US marketing campaign, so the spectacle lives or dies overseas.  Right now it’s at $244.6M in the rest of […]

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Behind the US/Worldwide Weekend Box Office – 2.13.17

Posted February 12, 2017 by Mitch Salem

  OPENINGS:  The split between US and international box office was unusually evident this weekend.  In the US, THE LEGO BATMAN MOVIE (Warner Animation) was on top with $55.6M, although that number may be a bit shaky since it assume only a 25% Sunday drop, while the more popular LEGO Movie ($69.1M opening weekend) fell […]

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Behind the US/Worldwide Weekend Box Office – 2.5.17

Posted February 5, 2017 by Mitch Salem

  OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well enough to justify a continuation of the franchise.  In the US, its $13M weekend estimate is below the $15M opening of the original US […]

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