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Behind the US/Worldwide Weekend Box Office

Posted April 14, 2019 by Mitch Salem

  OPENINGS:  LITTLE (Legendary/Universal) led the weekend’s weak crop of newcomers with $15.5M, buoyed by a 15% Saturday bump.  That’s about 15% below the recent opening of What Men Want, which was aimed at a somewhat older audience, and suggests an OK $45M US total.  It had a limited overseas opening in 11 markets, where […]

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Behind the US/Worldwide Weekend Box Office – 4.7.2019

Posted April 7, 2019 by Mitch Salem

  OPENINGS:  At $53.5M, SHAZAM (DC/New Line/Warners) had the lowest opening weekend of the current DC run of superhero movies (it was also below all the Marvel openings), but it was produced to be a lower-budget companion piece to the megabusters, and with that in mind, its opening was fine.  Overseas was bigger at $102M, but […]

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Behind the US/Worldwide Weekend Box Office – 3.31.2019

Posted March 31, 2019 by Mitch Salem

  OPENINGS:  DUMBO (Disney) had a 14% Saturday bump that was merely OK considering its underwhelming first day, and that brought it to a $45M weekend.  Even if it reaches $150M in the US, it would need help to get out of red ink with $300M+ in production/marketing costs, and so far it doesn’t seen […]

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Behind the US/Worldwide Weekend Box Office – 3.24.2019

Posted March 24, 2019 by Mitch Salem

  OPENINGS:  US (Blumhouse/Perfect World/Universal) slipped 12% on Saturday, and while that doesn’t compare to Get Out‘s amazing 17% increase on its 2nd day of release, it’s in the range of the 11% drop for It, and better than the 18% for both The Conjuring and the 2018 Halloween.  That pushed Us to a $70.3M […]

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Behind the US/Worldwide Weekend Box Office – 3.17.2019

Posted March 17, 2019 by Mitch Salem

  OPENINGS:  For a movie aimed at children that isn’t a frontloaded franchise installment, WONDER PARK (Nickelodeon/Paramount) had an unimpressive 19% Saturday bump, and it emerged with a $16M weekend that won’t do it much good against production/marketing costs in the neighborhood of $200M–especially with Disney’s Dumbo just 2 weeks away.  The initial overseas results […]

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Behind the US/Worldwide Weekend Box Office – 3.10.2019

Posted March 10, 2019 by Mitch Salem

  OPENINGS:  CAPTAIN MARVEL (Marvel/Disney) launched with $455M worldwide, the highest superhero intro movie ever (although not all the titles in that category opened in China on their first weekend).  In the US, its $153M total was #2 behind Black Panther, which had the advantage of a holiday weekend Sunday.  Captain Marvel declined 14% on […]

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Behind the US/Worldwide Weekend Box Office – 3.3.2019

Posted March 3, 2019 by Mitch Salem

  OPENINGS:  A MADEA FAMILY FUNERAL (Lionsgate) launched at $27.1M, and with the exception of the outliers Madea Goes To Jail ($41M) and A Madea Christmas ($16M), that puts it in the standard $21-30M range of the franchise.  It should be headed for $65M in the US, and that’s the only number that counts, since […]

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Behind the US/Worldwide Weekend Box Office – 2.24.2019

Posted February 24, 2019 by Mitch Salem

  OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the studio isn’t including $2.5M in paid preview income in its weekend number–if that were added to Friday the way Thursday night revenue is, […]

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