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Behind the US/Worldwide Weekend Box Office – 7.16.2017

Posted July 16, 2017 by Mitch Salem

  OPENINGS:  The summer saga of underperforming franchise titles continued with WAR FOR THE PLANET OF THE APES (TSG/20th), with a $56.5M start that’s 22% below the $72.6M opening for Dawn 3 years ago, and just barely ahead of the $54.8M for 2011’s Rise (despite costing $60M more to produce than Rise).  Even with rave […]

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Behind the US/Worldwide Weekend Box Office – 7.9.2017

Posted July 9, 2017 by Mitch Salem

  OPENINGS:  SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) was considerably more front-loaded than initial enthusiasm suggested, dropping 27% on Saturday, and pushing its weekend total to $117M.  While the weekend result was still a very big number, that Saturday decline was far steeper than the 8-9% Day 2 drops for Wonder Woman and Guardians of the Galaxy 2 […]

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Behind the US/Worldwide Weekend Box Office – 7.2.2017

Posted July 2, 2017 by Mitch Salem

  OPENINGS:  DESPICABLE ME 3 (Illumination/Universal) is the latest franchise to underdeliver this summer, with a 3-day studio estimate of $75.4M in the US.  That’s far below the $115.7M opening of Minions, and it compares badly with Despicable 2 as well, since that title earned $83.5M over its first weekend after having already banked $59.6M […]

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Behind the US/Worldwide Weekend Box Office – 6.25.2017

Posted June 25, 2017 by Mitch Salem

  OPENINGS:  For a Wednesday opening, TRANSFORMERS: THE LAST KNIGHT (Huahua/Paramount) had a fairly good 27% Saturday bump in the US (by comparison, 2011’s Dark of the Moon went up just 5% on its parallel day), which pushed the weekend estimate a bit to $45.3M, giving the film $69.1M over 5 days.  That’s still far […]

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Behind the US/Worldwide Weekend Box Office – 6.18.2017

Posted June 18, 2017 by Mitch Salem

  OPENINGS:  Despite the advantage of a Father’s Day weekend start, CARS 3 (Pixar/Disney) had the lowest opening of its franchise with $53.5M, 19% below Cars 2, and even 11% behind 2006’s original Cars.  It’s likely to end up at the low end of Pixar titles, with a US total closer to A Bug’s Life […]

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Behind the US/Worldwide Studio Scorecard – 6.11.2017

Posted June 11, 2017 by Mitch Salem

  OPENINGS:  In the US, the launch of THE MUMMY (Perfect World/Universal) could hardly have gone worse with a $32.2M weekend.  Although it’s higher than the openings for Tom Cruise’s recent Jack Reacher titles and Edge of Tomorrow, this was a very expensive project (reports differ on just how expensive, with production costs from $125M […]

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Behind the US/Worldwide Weekend Box Office – 6.4.2017

Posted June 4, 2017 by Mitch Salem

  OPENINGS:  WONDER WOMAN (RatPac/Wanda/Ten Cent/DC/Warners) is a big win with $100.5M in the US, and for the DC franchise, the 93% at Rotten Tomatoes may be almost as important a number.  It’s also worth noting that unusually, Warners has conservatively estimated Sunday with a 28% drop (by comparison, Guardians Vol 2, arguably with less […]

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Behind the US/Worldwide Weekend Box Office – 5.28.2017

Posted May 28, 2017 by Mitch Salem

  OPENINGS:  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) easily took the weekend worldwide, but it’s another diminishing franchise.  In the US, it had a $62.2M 3-day opening, and although Memorial Day will push that to around $76M, on a 3-day-to-3-day basis, it’s down 30% from 2011’s On Stranger Tides (it’s likely […]

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