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Behind the US/Worldwide Weekend Box Office – 2.19.17

Posted February 19, 2017 by Mitch Salem

  OPENINGS:  THE GREAT WALL (Legendary/Universal) scraped its way to $18.1M in the US, and should add another $3M or so on Monday.  The $50M it will hope to reach here will barely pay for its US marketing campaign, so the spectacle lives or dies overseas.  Right now it’s at $244.6M in the rest of […]

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Behind the US/Worldwide Weekend Box Office – 2.13.17

Posted February 12, 2017 by Mitch Salem

  OPENINGS:  The split between US and international box office was unusually evident this weekend.  In the US, THE LEGO BATMAN MOVIE (Warner Animation) was on top with $55.6M, although that number may be a bit shaky since it assume only a 25% Sunday drop, while the more popular LEGO Movie ($69.1M opening weekend) fell […]

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Behind the US/Worldwide Weekend Box Office – 2.5.17

Posted February 5, 2017 by Mitch Salem

  OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well enough to justify a continuation of the franchise.  In the US, its $13M weekend estimate is below the $15M opening of the original US […]

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Behind the US/Worldwide Weekend Box Office – 1/22/17

Posted January 22, 2017 by Mitch Salem

  OPENINGS:  Things couldn’t have gone better for M. Night Shyamalan’s SPLIT (Blumhouse/Universal).  It built on its strong Friday with a 13% bump, extremely good for a horror movie, and is estimating $40.2M for its weekend in the US against modest production/marketing costs of about $50M, which means a healthy profit is a sure thing.  […]

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Behind the US/Worldwide Weekend Box Office – 1/15/17

Posted January 15, 2017 by Mitch Salem

  OPENINGS:  It wasn’t so much that THE BYE BYE MAN (STX) overperformed at $13.4M for the 3-day weekend (that number should rise to $15M on Monday thanks to the Martin Luther King Day holiday), but that everything around it flopped, clearing the way for it to be the #1 new title at the box […]

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Behind the US/Worldwide Weekend Box Office – 1/8/17

Posted January 8, 2017 by Mitch Salem

  OPENINGS:  As we had forecast on Friday night, the margin of victory for the weekend box office was razor-thin, and we won’t really know who won until final numbers are released tomorrow.  For now, HIDDEN FIGURES (20th) is $172K below Rogue One at $21.8M, but Disney’s Rogue One projection relies on a speculatively strong […]

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New Year’s Weekend Box Office Update

Posted January 2, 2017 by Mitch Salem

  Official studio estimates are in for New Year’s Weekend in the US, but overseas numbers are still sketchy.  A few notes: ROGUE ONE (Lucasfilm/Disney) had a US result in keeping with preliminary numbers, up 15% on Sunday and with an anticipated 12% Monday drop.  This puts it at $439.7M domestically, 41% below The Force […]

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New Year’s Eve Box Office Update

Posted January 1, 2017 by Mitch Salem

  As was the case last Sunday, the weekend holiday has meant that estimates for New Year’s Day (which are all over the place, from 5% down to 40% up) are no more than speculative, and there are only fragmentary international numbers.  Here’s where things stand currently:   ROGUE ONE (Lucasfilm/Disney) is reporting holiday numbers […]

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