OPENINGS:  This year’s Saturday night Valentine’s Day worked out well for everyone this weekend, but especially for FIFTY SHADES OF GREY (Universal/Focus).  The prospect of some kink refreshed the movie’s audience from Friday’s fan-girls to a horde of couples, and the result was that despite the huge $30.3M opening day, the box office went […]

  Note:  due to last week’s low-grossing Super Bowl Sunday, all weekend-to-weekend comparisons appear unusually strong this week. OPENINGS:  THE SPONGEBOB MOVIE:  SPONGE OUT OF WATER (Nickelodeon/Paramount) notched the #5 February opening ever with $56M (although not quite in a league with last year’s The LEGO Movie, which was #2 with $69.1M).  The studios seem […]

WORLDWIDE STUDIO SCORECARD.  Here is the updated 2015 Scorecard  If you are interested in the 2014 Scorecard, scroll down to the bottom of the post (as the remnants of overseas box office for late 2014 films continue to trickle in). YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is now […]

WORLDWIDE STUDIO SCORECARD.  Here is the updated 2015 Scorecard  If you are interested in the 2014 Scorecard, scroll down to the bottom of the post (as the remnants of overseas box office for late 2014 films continue to trickle in). YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is now […]

  AMERICAN SNIPER (Village Roadshow/Warners):  Depending on how one characterizes Titanic, American Sniper is on track to become the #3 or #4 “serious drama” of all time, behind that film, The Passion of the Christ ($370.8M) and Forrest Gump ($330.3M).  Even if this weekend’s studio estimate of $64.4M turns out to have been tinkered with […]

WORLDWIDE STUDIO SCORECARD.  Here is the first look at the 2015 Scorecard, with of course Warner Brothers breaking away into an early lead in worldwide box office thanks to American Sniper.  If you are interested in the 2014 Scorecard, scroll down to the bottom of the post (as the remnants of overseas box office for […]

  A strong Saturday lifted everything at the multiplex. OPENINGS:  Obviously AMERICAN SNIPER (Warners/Village Roadshow) wouldn’t be what it is without Clint Eastwood and Bradley Cooper, but the contributions of the Warners marketing group shouldn’t be overlooked.  Building the trailer and the initial TV ads almost entirely around the one moment in the film where […]

WORLDWIDE STUDIO SCORECARD.  The 2014 Scorecard, updated with additional overseas grosses, has been updated below.  The 2015 Scorecard will be introduced toward the end of January. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is -4% behind last year but +7% above the average for this point the past […]