OPENINGS: Here’s a telling stat for TOMORROWLAND (Disney): although the movie was aimed squarely at a family audience, only 30% of the people who showed up were in that demo. Instead, 60% of the audience was over 25, meaning the older George Clooney fans. That suggests that Disney marketing wasn’t able to get the […]
OPENINGS: PITCH PERFECT 2 (Gold Circle/Universal) blew past even the highest of expectations, outgrossing the entire US run of its predecessor with a $70.3M weekend, and proving not to be all that frontloaded with a 12% Saturday drop. In addition, with a gradual international roll-out in just 29 markets, the movie earned $26.9M, which […]
WORLDWIDE STUDIO SCORECARD. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is still +5% above last year and +7% above the average for this point the past four years ($3.249 billion). Over the same period, Hollywood films have grossed $9.8 billion worldwide when we add overseas box office (that’s […]
OPENINGS: HOT PURSUIT (MGM/Warners) is looking for a very small Mother’s Day drop of 15% so that it can reach $13.3M for the weekend. Even if it gets there, that’s a dull number, and Pursuit, which was probably intended by Reese Witherspoon (who also produced) as a box office corrective after her indie stint […]
WORLDWIDE STUDIO SCORECARD. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is still +5% above last year and +7% above the average for this point the past four years ($3.043 billion). Over the same period, Hollywood films have grossed $9.2 billion worldwide when we add overseas box office (that’s […]
WORLDWIDE STUDIO SCORECARD. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is now +5% above last year and +8% above the average for this point the past four years ($2.827 billion). Over the same period, Hollywood films have grossed $8.6 billion worldwide when we add overseas box office (that’s +9% […]
WORLDWIDE STUDIO SCORECARD. Universal remains #1 by far and the only studio to show significant growth thanks to the Furious 7 juggernaut overseas. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is now +3% above last year and +7% above the average for this point the past four years ($2.639 billion). […]
OPENINGS: PAUL BLART: MALL COP 2 (MGM/Sony/Columbia) was at the high end of diminished expectations with $24M. That’s roughly 25% below the $31.8M start for the first Paul Blart, not a surprise considering that the Blart franchise was far from universally beloved. The question will be whether Blart 2 can have anything like its […]