OPENINGS: MAMA (Universal) had a 9% bump on Saturday, not bad for a horror movie, and should have a very healthy $33M by the end of the 4-day weekend. BROKEN CITY (20th) and THE LAST STAND (Lionsgate), with their older-skewing audiences, had proportionately better Saturdays (up 19% and 25%, respectively), but there’s still such limited [...]
OPENINGS: ZERO DARK THIRTY (Sony) was well ahead of the crowd with $24M, a number slightly depressed (as was almost everything this weekend) by the Sunday combination of NFL playoffs and the Golden Globes. The $18.8M for A HAUNTED HOUSE (Open Road) didn’t get close to the openings for the Scary Movie franchise (most [...]
OPENINGS: TEXAS CHAINSAW (Lionsgate) did what most horror movies do, dropping 23% on Saturday for a lousy 2.3x weekend multiple of its Friday gross. It was actually in 2d place on both Saturday and Sunday, but that frontloaded Friday was enough to give it a comfortable $23M win for the weekend. With a $20M [...]
(Almost) everything shot up at the boxoffice on New Year’s Day, but one zoomed more than the rest: DJANGO UNCHAINED (Weinstein/Sony) challenged THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM) for the daily lead–falling short by only $227K–and rose a mighty 79% from Monday to $9.2M, for a total to date of $77.8M. That bodes well [...]
OPENINGS: DJANGO UNCHAINED (Weinstein/Sony) and LES MISERABLES (Universal) are both success stories, but Django has pulled away from Les Miz over the past couple of days, and should outpace the musical by the end of the week. Django appears likely to beat Inglourious Basterds and its $120.5M to become Quentin Tarantino’s biggest hit ever, [...]
Friday’s $52.1 million for the top 10 films is very close to the pace for the same day in 2007 (when December 28 was also a Friday). In fact, over the past three days, 2012 is performing almost identically to 2007. The big differences between the two years are last weekend (December 21-23), which was [...]
Twelve days into the three-week holiday movie season, 2012 is now 9.0% behind the average for the same period over the last several years ($362 million this year versus $398 million on average 2004-2011). Further, 2012 is 12.1% behind the last time Christmas fell on a Tuesday (2007′s $412 million over this period). After [...]
Eleven days into the three-week holiday movie season, 2012 is now 9.5% behind the average for the same period over the last several years ($316 million this year versus $349 million on average 2004-2011). Further, 2012 is 13.7% behind the last time Christmas fell on a Tuesday (2007′s $366 million over this period). The [...]