Articles

EARLY FRIDAY BOX OFFICE: “Purge” Swings Past “Tarzan” & Shrinks “BFG,” But “Dory” Outswims All

Posted July 2, 2016 by Mitch Salem

  Expectations were low for the holiday weekend’s expensive new openings, and that’s proving to be accurate.  According to preliminary numbers at Deadline, it was the low-budget THE PURGE:  ELECTION YEAR (Blumhouse/Universal) that led the group on Friday with $13.4M (including $3.6M from Thursday night), better than the $13M opening day for Anarchy, the last […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 3.11.2018

Posted March 11, 2018 by Mitch Salem

  OPENINGS:  In the world of family movies, the 33% Saturday bump for A WRINKLE IN TIME (Disney) was mediocre.  (By comparison, Peter Rabbit rose 97% on its 1st Saturday.)  That brought the weekend to a soft $33.3M.  Family movies sometimes enjoy lengthy runs and high multiples, and Wrinkle faces little direct competition in the […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 04.02.2017

Posted April 2, 2017 by Mitch Salem

  OPENINGS:  We’ll see how the numbers hold up in tomorrow’s finals, but for now at least THE BOSS BABY (DreamWorks Animation/20th) is the weekend winner with $49M, considerably better than expectations.  The only dour note on the success is that it was rather frontloaded for a family non-sequel, with a 28% Saturday bump.  That […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Ghostbusters” No Scare For “Pets”

Posted July 16, 2016 by Mitch Salem

  The $17.1M opening day (including $3.4M from Thursday night) for GHOSTBUSTERS (Columbia/Sony) reported in preliminary numbers at Deadline would be fine if the movie were at the same budget level as previous Paul Feig/Melissa McCarthy collaborations The Heat or Spy.  But Ghostbusters cost 2-3x as much, $275M+ including production and global marketing, and a […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Solo” Lonesome, “Deadpool 2″” Down Heavily To Kick Off Memorial Day Weekend

Posted May 26, 2018 by Mitch Salem

  This may be a good time to pause the stories about Disney’s infalliability, and the unstoppable dominance of the Star Wars franchise.  SOLO (Lucasfilm/Disney) is underperforming in a big way, with preliminary numbers at Deadline putting its opening day at $36.5M, extremely frontloaded with $14.1M of that total from Thursday night.  That’s the lowest […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “San Andreas” Moves the Richter Scale; “Aloha” Says Goodbye

Posted May 30, 2015 by Mitch Salem

  SAN ANDREAS (Village Roadshow/Warners) is off to a mid-range start, with preliminary Friday numbers at Deadline giving it a $17.5M opening day (including $3.1M from Thursday night), which is slightly ahead of the $16.6M opening day of Mad Max: Fury Road.  No one really cares that its likely $45M weekend will be Dwayne Johnson’s […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 1.7.2018

Posted January 7, 2018 by Mitch Salem

  OPENINGS:  By horror movie standards, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) didn’t collapse on Saturday (down 13%), and that propelled it to a very solid $29.3M weekend, which among horror product in that first-weekend-in-January slot puts it behind only The Devil Inside‘s $33.7M (by way of comparison, that one fell 30% on its Saturday).  Last […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 11.5.2016

Posted November 5, 2017 by Mitch Salem

  OPENINGS:  THOR: RAGNAROK (Marvel/Disney) exceeded high expectations, which is no mean feat for a Marvel blockbuster.  In the US, its weekend was $121M, 42% ahead of both Thor: The Dark World and last November’s Doctor Strange.  (The one slight negative was that its 5% Saturday drop was a bit worse than the 1%/4% dips […]

Full Story »