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Behind the US/Worldwide Weekend Box Office – 3.15.2020

Posted March 15, 2020 by Mitch Salem

  This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit that will reverberate through the lives of many throughout the world.  As bad as the numbers below […]

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Behind the US/Worldwide Weekend Box Office – 3.8.2020

Posted March 8, 2020 by Mitch Salem

  OPENINGS:  In the US, ONWARD (Pixar/Disney) was merely a disappointment by Pixar standards, with an OK 37% Saturday bump that allowed it to claim a $40M weekend, pending actuals on Monday.  That isn’t much better then the $34.7M launch for last year’s Lego Movie 2, and it’s far off last March’s $55M for How […]

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Behind the US/Worldwide Weekend Box Office – 3.1.2020

Posted March 1, 2020 by Mitch Salem

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day of release, and A Quiet Place was up 1%).  That brought it to a strong $29M weekend, and with […]

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Behind the US/Worldwide Weekend Box Office – 2.23.2020

Posted February 23, 2020 by Mitch Salem

  OPENINGS:  THE CALL OF THE WILD (20th/Disney) did a bit better than expected at $24.8M, but in the long run that’s not likely to make much difference.  Similarly to Dolittle (although much more quietly), Call of the Wild was extremely expensive, with $200M+ in production/marketing costs, so a $75M US total won’t get it […]

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Behind the US/Worldwide Weekend Box Office – 2.16.2020

Posted February 16, 2020 by Mitch Salem

  OPENINGS:  A Friday Valentines Day that leads into a long holiday weekend is a bonanza for Hollywood, and the movie that cleaned up the most was SONIC THE HEDGEHOG (Paramount), with a remarkable $57M over the 3-day weekend and $68M with Monday.  That’s the biggest opening ever for a videogame-based property, and it gives […]

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Behind the US/Worldwide Weekend Box Office – 2.9.2020

Posted February 9, 2020 by Mitch Salem

  OPENINGS:  BIRDS OF PREY (DC/Warners) was supposed to be the year’s first tentpole smash, but at $33.3M in the US, it was a dismal disappointment, by far the lowest start for this generation of DC movie properties.  It was also weak overseas with $48M in all major markets except Japan and China (where of […]

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Behind the US/Worldwide Weekend Box Office – 1.19.2020

Posted January 19, 2020 by Mitch Salem

  OPENINGS:  For a year lean on powerhouse franchises and expected to be tough at the box office, Hollywood’s 2020 is off to a heartening start.  Following last week’s strong performance by 1917, this week’s BAD BOYS FOR LIFE (Columbia/Sony) blasted through expectations with a $59.2M 3-day weekend ($68M with the Monday holiday), and with […]

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Behind the US/Worldwide Weekend Box Office – 1.12.2020

Posted January 12, 2020 by Mitch Salem

  OPENINGS:  The release strategy for 1917 (Universal) has gone just about perfectly, culminating in a $36.5M wide opening weekend that was significantly ahead of industry expectations.  Universal screened the film to critics and guild groups at the end of November, unveiled it in limited release on Christmas Day with the benefit of strong reviews, […]

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