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Behind the US/Worldwide Weekend Box Office – 5.21.2017

Posted May 21, 2017 by Mitch Salem

  OPENINGS:  ALIEN: COVENANT (TSG/20th) slumped almost as badly on its 2d day of release as the unpopular Prometheus (22% vs 25%), and the result was a lackluster $36M weekend in the US–and even that number includes an aggressive estimate for Sunday.  Worse yet, with Covenant now playing in every major international market except China […]

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EARLY FRIDAY BOX OFFICE: “Alien: Covenant” Doesn’t Blast Off, “Everything” Mild

Posted May 20, 2017 by Mitch Salem

  ALIEN: COVENANT (TSG/20th) was supposed to refresh the franchise after the disenchanted response to Prometheus, but it’s opening at the low end of expectations.  Preliminary numbers at Deadline put opening day at $15.2M (including $4.2M from Thursday night), which suggests a $38M weekend.  Covenant carries about $225M in production/marketing costs, and it may not […]

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Behind the US/Worldwide Weekend Box Office – 5.14.2017

Posted May 14, 2017 by Mitch Salem

  OPENINGS:  Box office receipts for Mothers Day haven’t been counted yet, but SNATCHED (TSG/20th) is assuming (probably justifiably) that it will be the holiday choice, which brings the studio’s weekend estimate to $17.5M.  That’s still 43% below the start for Trainwreck, and with roughly $125M in production/marketing costs, it’s going to be an uphill […]

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EARLY FRIDAY BOX OFFICE: Easy Win For “Guardians”, Sword Stays In the Stone For “King Arthur,” “Snatched” Is MIA

Posted May 13, 2017 by Mitch Salem

  Hollywood offered slim competition to the second weekend of GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney) and the latest comic book spectacular will easily win the weekend with what Deadline currently estimates will be $60M.  That’s a 59% drop from last weekend, steeper than the 55% for the first Guardians, even though Vol 2 […]

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Behind the US/Worldwide Weekend Box Office – 5.7.2017

Posted May 7, 2017 by Mitch Salem

  OPENINGS:  GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney) had a solid Saturday hold for a blockbuster, down 9% on its 2d full day of release.  That compares to the performance of the Iron Man sequels, respectively down 11% and 10%, and much better than Avengers: Age of Ultron‘s 33% plunge, although a tad less […]

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EARLY FRIDAY BOX OFFICE: “Guardians 2″” Kicks Off Summer Movie Season

Posted May 6, 2017 by Mitch Salem

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

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Behind the US/Worldwide Weekend Box Office – 4.30.2017

Posted April 30, 2017 by Mitch Salem

  OPENINGS:  GUARDIANS OF THE GALAXY VOL. 2 (Marvel/Disney) won’t arrive on these shores until Thursday night, but it’s already in 37 international territories covering over half the world (although not yet China), and has deposited $101.2M in the Marvel account.  Next week’s US opening is expected to be in the $150M neighborhood.  To date, […]

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EARLY FRIDAY BOX OFFICE: “Fate” Wins Again, but “Latin Lover” & “Baahubali 2″” Solid; “The Circle” Flattens

Posted April 29, 2017 by Mitch Salem

  THE FATE OF THE FURIOUS (Universal) will win its third consecutive box office weekend, but in the US it continues to run with considerably less than vroom-vroom momentum.  According to preliminary numbers at Deadline, it fell 54% from last Friday to $5.1M, and is heading for a $18M weekend.  It’s now clear that Fate […]

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