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Behind the US/Worldwide Weekend Box Office – 11.19.2017

Posted November 19, 2017 by Mitch Salem

  OPENINGS:  Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money?  That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big only when it isn’t put up against $450M in production/marketing costs, not to mention other sunk expenses like distribution costs and interest.  In […]

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EARLY FRIDAY BOX OFFICE: “Justice League” Falters, “Wonder” Surges, “The Star” Dim

Posted November 18, 2017 by Mitch Salem

  JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level.  That’s what justified spending a reported $450M on production (and then more production) and marketing, making it one of the most expensive movies in history.  But tonight it’s […]

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Behind the US/Worldwide Weekend Box Office – 11.12.2017

Posted November 12, 2017 by Mitch Salem

  OPENINGS:  In the US, DADDY’S HOME 2 (Paramount) eked out a victory among the newcomers at $30M, thanks to a 6% family audience bump on Saturday.  That’s still 22% below the opening for the first Daddy’s Home, and it’s likely that spread will increase greatly through the week, since the original comedy opened on […]

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SHOWBUZZDAILY Early Friday Box Office: “Thor: Ragnorak” Keeps Lead, “Murder” Solid, “Daddy’s Home 2″” OK

Posted November 11, 2017 by Mitch Salem

  MURDER ON THE ORIENT EXPRESS (20th) had a surprising amount of marketing muscle behind it, and at least in the short term it seems to be paying off.  According to preliminary numbers at Deadline, opening day was $10.6M (including $1.6M from Thursday night), and considering that Murder is aimed at an older audience that […]

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Behind the US/Worldwide Weekend Box Office – 11.5.2016

Posted November 5, 2017 by Mitch Salem

  OPENINGS:  THOR: RAGNAROK (Marvel/Disney) exceeded high expectations, which is no mean feat for a Marvel blockbuster.  In the US, its weekend was $121M, 42% ahead of both Thor: The Dark World and last November’s Doctor Strange.  (The one slight negative was that its 5% Saturday drop was a bit worse than the 1%/4% dips […]

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EARLY FRIDAY BOX OFFICE: “Thor: Ragnarok” Thunders, “A Bad Moms Xmas” Fizzles, “LBJ” MIA

Posted November 4, 2017 by Mitch Salem

  Those waiting for Marvel to stumble will have to go on waiting.  Based on preliminary numbers at Deadline, THOR: RAGNAROK (Marvel/Disney) had a $46M opening day (including $14.5M from Thursday night), the highest for any Marvel Universe title released outside the May-July corridor.  Opening day was up 44% from the start of Thor:  The […]

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Behind the US/Worldwide Weekend Box Office – 10.29.2017

Posted October 29, 2017 by Mitch Salem

  OPENINGS:  JIGSAW (Lionsgate) had a better Saturday hold than Saw VI (down 21% instead of 32%), and that saved it from having the lowest opening weekend of the franchise.  However, its $16.3M start is still far below the $24.2M for the last installment Saw 3D, which killed off the series for 7 years.  Jigsaw […]

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EARLY FRIDAY BOX OFFICE: “Jigsaw” Doesn’t Scare, “Thank You For Your Service” & “Suburbicon” Flop

Posted October 28, 2017 by Mitch Salem

  Rebooting an aged horror franchise can be tough.  Recent attempts to bring back Alien, Scream and Friday the 13th have faltered, and now Saw, rechristened as JIGSAW (Lionsgate), isn’t off to much of a start.  Preliminary numbers at Deadline have opening day at $7.5M, much lower than the $10.7M for Saw 3D, the last […]

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