Get Out
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EARLY FRIDAY BOX OFFICE: “Get Out” Slams Door on “LEGO Batman,” “Rock Dog” & “Collide”

Posted February 25, 2017 by Mitch Salem

  GET OUT (Blumhouse/Universal) is the latest hit from the prolific low-budget horror production company that still has Split in the market, off to a fast start according to preliminary numbers at Deadline with $10.5M on Friday (including $1.8M from Thursday night).  Unlike most titles in the genre, Get Out also boasts terrific reviews (an […]

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Behind the US/Worldwide Weekend Box Office – 2.19.17

Posted February 19, 2017 by Mitch Salem

  OPENINGS:  THE GREAT WALL (Legendary/Universal) scraped its way to $18.1M in the US, and should add another $3M or so on Monday.  The $50M it will hope to reach here will barely pay for its US marketing campaign, so the spectacle lives or dies overseas.  Right now it’s at $244.6M in the rest of […]

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The Great Wall
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EARLY FRIDAY BOX OFFICE: “The Great Wall,” “Fist Fight,” “Cure For Wellness” Fall to “LEGO Batman”

Posted February 18, 2017 by Mitch Salem

  A weak slate of newcomers is almost always good news for the holdovers in the market, and that will be the case this holiday weekend.  According to preliminary numbers at Deadline, THE LEGO BATMAN MOVIE (Warners Animation) declined a mild 45% from last week’s opening day to $8M, and should take in at least […]

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Behind the US/Worldwide Weekend Box Office – 2.13.17

Posted February 12, 2017 by Mitch Salem

  OPENINGS:  The split between US and international box office was unusually evident this weekend.  In the US, THE LEGO BATMAN MOVIE (Warner Animation) was on top with $55.6M, although that number may be a bit shaky since it assume only a 25% Sunday drop, while the more popular LEGO Movie ($69.1M opening weekend) fell […]

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Lego Batman
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EARLY FRIDAY BOX OFFICE: “LEGO Batman,” “50 Shades Darker,” “John Wick 2″” All Solid

Posted February 11, 2017 by Mitch Salem

This is a well-designed weekend for Hollywood, with a trio of sensibly-budgeted franchise titles all drawing audiences from their mostly separate target demos.  The Friday winner, according to preliminary numbers at Deadline, was FIFTY SHADES DARKER (Universal), with $20M ($5.7M of it from Thursday night).  That’s about 2/3 of the $30.3M opening day for Fifty […]

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Behind the US/Worldwide Weekend Box Office – 2.5.17

Posted February 5, 2017 by Mitch Salem

  OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well enough to justify a continuation of the franchise.  In the US, its $13M weekend estimate is below the $15M opening of the original US […]

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Rings
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EARLY FRIDAY BOX OFFICE: “Rings,” “Space Between Us” Punt Super Bowl Weekend, “Split” Scores Again

Posted February 4, 2017 by Mitch Salem

  Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic.  Thus we have a PG-13 horror movie and a YA fantasy-romance this weekend, but neither is finding much of an audience. RINGS (Paramount) […]

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Behind the US/Worldwide Weekend Box Office – 1/22/17

Posted January 22, 2017 by Mitch Salem

  OPENINGS:  Things couldn’t have gone better for M. Night Shyamalan’s SPLIT (Blumhouse/Universal).  It built on its strong Friday with a 13% bump, extremely good for a horror movie, and is estimating $40.2M for its weekend in the US against modest production/marketing costs of about $50M, which means a healthy profit is a sure thing.  […]

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