The 38th weekend of the year is looking like a wobbly $71 million for the top 12 films, down 19% from the $89 million multi-year average for this weekend. Opening at over 3,100 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Prisoners from Warner Brothers should average $5,900 per theater for the weekend (for […]

> THE HUNGER GAMES held fairly well on its first Tuesday, dropping around 4% to $10.3M.  This isn’t quite as good as it sounds, because Tuesday is generally an up day (except where Monday is part of a holiday weekend), and the other Top 10 movies rose by 9-24%.  However, it’s not unusual for new […]

  OPENINGS:  The news was good and bad for POWER RANGERS (Lionsgate).  Its US opening was very solid at $40.5M (even if that number turns out to be a bit overstated, with an ambitious Sunday estimate).  But it carries at least $200M in production/marketing costs, and to reach profit, it also needs to be strong […]

  OPENINGS:  NON-STOP (Universal) had a very solid Saturday, rising 22% from Friday, and even though Oscar Sunday may push it below the $30M weekend it’s currently projecting, it should comfortably take the weekend.  This will be the highest non-Taken opening of Liam Neeson’s late-in-life action star career, and the movie should clean up overseas […]

  On the day before Thanksgiving, the start of a 5-day rush on moviegoing, THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate) behaved as it has since it opened:  on top, but considerably behind its franchise predecessors.  Mockingjay earned $14.6M on Wednesday, more than double its nearest competition.  Nevertheless, that was 30% behind the day-before-Thanksgiving $20.8M […]

> In its first week on the international box office chart, Rio seizes the top spot out of the gate. It’s too soon to tell about Scre4m and Hanna.   Rio (Fox) proudly enters the worldwide gross chart at #1, vaulting past Rango (Paramount).  Rio‘s overseas gross to date of $131 million is already close to the film’s […]

> Due to the Martin Luther King holiday on Monday, all studios are estimating low Sunday drops, although some are projecting more aggressively than others. UNIVERSAL:  CONTRABAND held almost even on Saturday, which is good for an action movie, and is projecting a reasonable (given the holiday) 21% drop on Sunday.  It should get to […]

A solid week ending Sunday (featuring openings for Madagascar 3 and Prometheus above $60 million and $50 million, respectively) ended a three-week rough patch for domestic box office, the first significant disappointing period in 2012. The Past Week: Total Box Office Volume All films in wide release playing between June 4 and June 10 grossed […]