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BEHIND THE FRIDAY BOXOFFICE – 11/16/12

Posted November 17, 2012 by Mitch Salem

  OPENINGS:  Was it the cash grab of splitting the final novel into 2 movies?  The tabloid antics of its stars?  In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA:  BREAKING DAWN PART 2 (Summit/Lionsgate).  Its $71.2M opening day (including Thursday 10PM and midnight screenings) is $400K below […]

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BEHIND THE FRIDAY BOXOFFICE – 2/8/13

Posted February 9, 2013 by Mitch Salem

  Melissa McCarthy is a movie star. OPENINGS:  She co-stars with Jason Bateman (who is also a producer of the movie), but there’s no doubt that IDENTITY THIEF (Universal) is being sold on McCarthy’s back, and the movie is off to a great $11.2M opening day.  Frontloading and East Coast weather may hold it back […]

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EARLY FRIDAY BOX OFFICE: “Zootopia” Tops “10 Cloverfield Lane,” Crushes “Brothers Grimsby,” “Young Messiah,” “Perfect Match’

Posted March 12, 2016 by Mitch Salem

  Word of mouth was great for ZOOTOPIA (Disney), which according to preliminary numbers at Deadline fell a soft 36% from last week’s opening day to $12.5M, setting up a $50M weekend that will put the smash over $140M by Sunday.  That compares to a 45% drop for the 2d Friday of The Lorax, the […]

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Box Office Footnotes – 4/22/11

Posted April 30, 2011 by Mitch Salem

> This Week: Don’t Miss ShowbuzzDaily’s First Annual Summer Blockbuster Draft!   The last weekend of April is an odd one for Hollywood:  as Mitch Metcalf’s analysis shows,sometimes it begins the parade of summer franchises, and in other years it’s just the quiet end of Spring.  Fast Five, of course, puts 2011 firmly in the former […]

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BEHIND THE FRIDAY BOXOFFICE – 2/1/13

Posted February 2, 2013 by Mitch Salem

  An ugly day, even by Super Bowl Weekend standards. OPENINGS:  WARM BODIES (Summit/Lionsgate) proved to be decent counterprogramming by aiming at a young woman audience, and with a $7.6M Friday, should be on its way to a $18-20M weekend, and perhaps $50M before it’s done.  No such luck for BULLET TO THE HEAD (Warners), […]

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Behind the Friday Box Office – 1/31/14

Posted February 1, 2014 by Mitch Salem

  Even by Super Bowl Weekend standards, this one is likely to be dim. OPENINGS:  Despite aggressive preliminary estimates, THAT AWKWARD MOMENT (Focus/Universal) couldn’t even carry the day on Friday with $3.9M, and seems to be heading for a $9.5M weekend (all titles will drop precipitously on Sunday because of the game).  Focus acquired Awkward […]

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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 3/30/12

Posted March 31, 2012 by Mitch Salem

> Frontloading strikes again. THE HUNGER GAMES (Lionsgate/Summit), with $18.9M on its 2nd Friday, is behaving like a sequel, even though it isn’t one.  It’s down 72% from opening day, which is consistent with the second Fridays of mega-sequels like The Dark Knight (down 65%), Twilight:  New Moon (-76%), Breaking Dawn Part 1 (-77%), Harry […]

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BEHIND THE FRIDAY BOXOFFICE – 4/19/13

Posted April 20, 2013 by Mitch Salem

  OPENINGS:  OBLIVION (Universal) had a fairly good start, with a $13.3M Thursday night/Friday that should give it a $35-38M weekend, depending on word of mouth.  But that’s still lower than the $15.3M earned by GI Joe: Retaliation on its second day of release only 3 weeks ago, and at a probable higher cost (Universal […]

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