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BEHIND THE FRIDAY BOXOFFICE: 10/5/12

Posted October 6, 2012 by Mitch Salem

  Liam Neeson, superstar. OPENINGS:  TAKEN 2 (20th) is on track for an opening in the high-$40Ms, which would make it the biggest weekend #1 since late July’s 2nd weekend of The Dark Knight Rises.  Since the movie only cost around $45M to produce (not including substantial marketing costs), it’s already assured of success, and […]

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EARLY FRIDAY BOX OFFICE: “Solo” Fades, “Adrift” Becalmed, “Upgrade” OK, “Action Point” Splatters

Posted June 2, 2018 by Mitch Salem

  There’s usually a box office hangover after a holiday weekend opening, but the Friday-to-Friday drop for SOLO (Lucasfilm/Disney) was particularly sour, down 77% to $8M in preliminary numbers at Deadline, compared to the 73% for last year’s Pirates of the Caribbean V, and 74% for X-Men: Days of Future Past.  In fact, it was […]

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BEHIND THE FRIDAY BOXOFFICE – 5/10/13

Posted May 11, 2013 by Mitch Salem

    OPENINGS:  THE GREAT GATSBY (Warners) opened about as well as Warners could have hoped with a $19.8M Friday (including Thursday night).  Mothers Day is traditionally a big ticketselling day, especially for female-skewing films, and that should cushion the weekend to perhaps $55M despite bad reviews and unimpressive exit poll results, although there’s still […]

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Behind the Friday Box Office – 8/15/14

Posted August 16, 2014 by Mitch Salem

  After 2 weeks of unexpectedly smash hits, the dog days of summer attacked multiplexes with a vengeance. OPENINGS:  THE EXPENDABLES 3 (Lionsgate) squeezed ahead of Let’s Be Cops on Friday, $5.8M (including $875K from Thursday night) to $5.6M, but since this was Expendables‘ opening night and Cops had started on Wednesday, the likelihood is […]

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EARLY FRIDAY BOX OFFICE: “Ghostbusters” No Scare For “Pets”

Posted July 16, 2016 by Mitch Salem

  The $17.1M opening day (including $3.4M from Thursday night) for GHOSTBUSTERS (Columbia/Sony) reported in preliminary numbers at Deadline would be fine if the movie were at the same budget level as previous Paul Feig/Melissa McCarthy collaborations The Heat or Spy.  But Ghostbusters cost 2-3x as much, $275M+ including production and global marketing, and a […]

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THE BIJOU: Friday Boxoffice Footnotes – 10/14/11

Posted October 15, 2011 by Mitch Salem

> FOOTLOOSE has the advantage of facing no new direct competition on Friday.  That, along with what should be fairly good word of mouth, could give it some legs in the marketplace.  THE THING, on the other hand, had a make-or-break weekend this week with PARANORMAL ACTIVITY 3 about to hit, and it’s not going […]

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SHOWBUZZDAILY BEHIND THE FRIDAY BOXOFFICE – 10/26/12

Posted October 27, 2012 by Mitch Salem

  Ugliness abounds, unless your title is Argo. OPENINGS:  CLOUD ATLAS (Warners) will be the tallest tree in the weekend’s bonzai forest, but that’s small comfort for a movie that cost $100M (plus heavy marketing) and probably won’t make much more than $10M for the weekend, based on its $3.5M Friday.  This, sadly, is why […]

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Behind the Friday Box Office – 7/4/14

Posted July 5, 2014 by Mitch Salem

  OPENINGS:  Star/co-writer/co-producer Melissa McCarthy reportedly took a fraction of her usual fee on TAMMY (Warners) to keep the production budget down to the low $20Ms.  After a $6.4M 4th of July (up 17% from Thursday), the movie is well on its way to recouping that budget–it should have a $22M weekend, and $34M since […]

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