Magnificent 7
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EARLY FRIDAY BOX OFFICE: “Magnificent 7″” Respectable, “Storks” Doesn’t Hatch

Posted September 24, 2016 by Mitch Salem

  THE MAGNIFICENT SEVEN (Village Roadshow/MGM/Columbia/Sony), an expensive action movie in a month that doesn’t often feature them, and toplining the potent combo of Denzel Washington and Chris Pratt, is starting off moderately well but not exceptionally.  Preliminary numbers at Deadline have its opening day at $13M (including $1.75M from Thursday night), slightly ahead of […]

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BEHIND THE FRIDAY BOXOFFICE – 11/16/12

Posted November 17, 2012 by Mitch Salem

  OPENINGS:  Was it the cash grab of splitting the final novel into 2 movies?  The tabloid antics of its stars?  In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA:  BREAKING DAWN PART 2 (Summit/Lionsgate).  Its $71.2M opening day (including Thursday 10PM and midnight screenings) is $400K below […]

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Inferno
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EARLY FRIDAY BOX OFFICE: “Inferno” In Ashes, “Jack Reacher” Collapses, “Moonlight” Expands

Posted October 29, 2016 by Mitch Salem

  INFERNO (LStar/Columbia/Sony) was expected to earn less than The Da Vinci Code ($217.5M US/$540.7M overseas) and Angels & Demons ($133.4M/$352.6M), which is why Sony spent $75M less to produce the new film.  But that still leaves $200M in production/marketing costs, and Inferno is flopping too badly to have much chance of profit.  According to […]

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Behind the Friday Box Office – 2/7/14

Posted February 8, 2014 by Mitch Salem

  Note:  all weekend-to-weekend comparisons to Jan 31-Feb 2 will look better than usual because of last week’s Super Bowl Sunday, which sharply depressed box office for the day. OPENINGS:  THE LEGO MOVIE (Warners) is likely to outgross its $60M production budget by Sunday after a $17.1M Friday, and while that won’t cover the usual […]

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Fate of the Furious
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EARLY FRIDAY BOX OFFICE: “Fate of the Furious” Loses Speed But Zooms Past Competition

Posted April 15, 2017 by Mitch Salem

  How big is big enough?  It’s a question that comes up on giant franchise installments, and the latest is THE FATE OF THE FURIOUS (Universal), the 8th in its series.  According to preliminary numbers at Deadline, its opening day earned $45.5M (including $10.4M from Thursday night), a huge number, but down 33% from Furious […]

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Risen
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EARLY FRIDAY BOX OFFICE: “Deadpool” Flings Aside “Risen,” “The Witch” & “Race”

Posted February 20, 2016 by Mitch Salem

  None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will.  The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday.  Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]

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Behind the Friday Box Office – 2/21/14

Posted February 22, 2014 by Mitch Salem

  Note:  all holdovers will show unusually sharp Friday-to-Friday declines due to Valentine’s Day last week, and should recover somewhat over the course of the weekend. OPENINGS:  3 DAYS TO KILL (Relativity), with a $4M Friday and likely $12M weekend, won’t accomplish its goal of establishing Kevin Costner as the next elder statesman action-hero a […]

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BEHIND THE FRIDAY BOXOFFICE – 2/1/13

Posted February 2, 2013 by Mitch Salem

  An ugly day, even by Super Bowl Weekend standards. OPENINGS:  WARM BODIES (Summit/Lionsgate) proved to be decent counterprogramming by aiming at a young woman audience, and with a $7.6M Friday, should be on its way to a $18-20M weekend, and perhaps $50M before it’s done.  No such luck for BULLET TO THE HEAD (Warners), […]

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