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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 6/1/12

Posted June 2, 2012 by Mitch Salem

  Vulture picked the wrong weekend to predict Universal’s demise. OPENINGS:  SNOW WHITE AND THE HUNTSMAN (Universal) had a very good $20.3M Friday, and will do better than $50M for the weekend, successfully selling (male) audiences on the revisionist fairy tale as an epic action movie.  All that epic action and spectacular CG came at […]

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BEHIND THE FRIDAY BOX OFFICE – 11/8/13

Posted November 9, 2013 by Mitch Salem

  OPENINGS:  The $31.6M first day for THOR: THE DARK WORLD (Disney) was about 24% higher than the $25.5M opening for the first Thor, an increment likely to reduce as the movie’s run continues, since sequels tend to be more front-loaded.  A $200M US total would be more than 10% up from Thor‘s $181M.  Where […]

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EARLY FRIDAY BOX OFFICE: “Pirates,” “Baywatch” Drown On Memorial Day Weekend

Posted May 27, 2017 by Mitch Salem

  It’s beginning to look like a long, dark summer for Hollywood, which is adding two more box office disappointments to a growing list over this Memorial Day weekend.  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) had a $23M Friday (including $5.3M from Thursday night) according to preliminary numbers at Deadline, and […]

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EARLY FRIDAY BOX OFFICE: “Miss Peregrine,” “Deepwater Horizon” Slow, “Magnificent 7″” Drops

Posted October 1, 2016 by Mitch Salem

  Both of the weekend’s major openings cost too much for the amount they’re currently earning.  MISS PEREGRINE’S HOME FOR PECULIAR CHILDREN (TSG/20th) has production/marketing costs of $225M+, and preliminary numbers at Deadline have its opening day at roughly $9M (including $1.2M from Thursday night).  That suggests a $25-27M weekend, which would be an even […]

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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 8/10/12

Posted August 11, 2012 by Mitch Salem

  OPENINGS:  The magic weekend number for THE BOURNE LEGACY (Universal) is probably $40M, now that Friday has come in a bit lower than preliminary estimates suggested at $14M.  Unless business collapses on Saturday, expect the Sunday estimate to begin with a “4,” although in fact the final weekend figure (released on Monday) could be […]

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EARLY FRIDAY BOX OFFICE: “Hail, Caesar!” Mild, Jane Austen “Zombies” and “Choice” Crash On Un-Super Weekend

Posted February 6, 2016 by Mitch Salem

  The occasional piece of youth-oriented counterprogramming aside, the studios don’t bring out their big guns for Super Bowl Weekend, since Sunday is destined to be deflated.  Even by those standards, though, this is looking like a dim few days. The decision to hold the Coen Brothers’ star-studded HAIL, CAESAR! (Universal) out of 2015 awards […]

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BEHIND THE FRIDAY BOXOFFICE – 3/8/13

Posted March 9, 2013 by Mitch Salem

  OPENINGS:  There was more loose change behind the Friday cushions for OZ THE GREAT AND POWERFUL (Disney) than the early estimate had found, and at $24.1M, it seems likely to reach at least $70M for the weekend, sparing Disney some embarrassment.  But opening at the same level as last year’s The Lorax–down 40% from […]

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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 4/27/12

Posted April 28, 2012 by Mitch Salem

> Hollywood, like teen girls before a Twilight opening, counts the hours until THE AVENGERS arrives. OPENINGS:  Universal badly miscalculated when it scheduled THE FIVE-YEAR ENGAGEMENT for a weekend when Think Like A Man and The Lucky One were both available for the romance market.  The movie was moderately budgeted (although it had a substantial […]

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