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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 5/25/12

Posted May 26, 2012 by Mitch Salem

    J and K aren’t the only ones wearing black today. OPENINGS:  In what’s starting to look like a bad summer for any movie not called The Avengers, MEN IN BLACK 3 (Sony) opened with a subpar $18M on Friday.  Sony is doing the only thing it can do, which is to point at […]

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Risen
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EARLY FRIDAY BOX OFFICE: “Deadpool” Flings Aside “Risen,” “The Witch” & “Race”

Posted February 20, 2016 by Mitch Salem

  None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will.  The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday.  Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]

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Miss Peregrine
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EARLY FRIDAY BOX OFFICE: “Miss Peregrine,” “Deepwater Horizon” Slow, “Magnificent 7″” Drops

Posted October 1, 2016 by Mitch Salem

  Both of the weekend’s major openings cost too much for the amount they’re currently earning.  MISS PEREGRINE’S HOME FOR PECULIAR CHILDREN (TSG/20th) has production/marketing costs of $225M+, and preliminary numbers at Deadline have its opening day at roughly $9M (including $1.2M from Thursday night).  That suggests a $25-27M weekend, which would be an even […]

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SHOWBUZZDAILY FRIDAY STUDIO SCORECARD – 1/27/12

Posted January 28, 2012 by Mitch Salem

> Behold Liam Neeson, King of January. OPENINGS:  THE GREY (Open Road) will easily take the weekend, albeit at a lower level than prior Neeson early-year thrillers.  Given that this one features killer wolves and hypothermia rather than gunfights and car chases, that’s not unexpected, and the picture should hit a decent profit.  ONE FOR […]

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Independence Day Resurgence
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EARLY FRIDAY BOX OFFICE: “Independence Day” Doesn’t Surge, “Shallows” Deeper Than Expected

Posted June 25, 2016 by Mitch Salem

  The underperforming spectacle of the week is INDEPENDENCE DAY: RESURGENCE (20th), which found out that not all that many people cared to see a sequel to a two-decade old hit without its original star.  According to preliminary numbers at Deadline, opening day was $17.5M (including $4M from Thursday evening), 33% below the already not-great […]

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Box Office Footnotes – 6/10/11

Posted June 11, 2011 by Mitch Salem

> We’ll see if SUPER 8 gets to $40M, but in any case Paramount has done the season’s best job of managing expectations.  Considering that they’ve been throwing millions into promoting the movie since the Super Bowl, the idea that the lowest action opening of the summer is somehow good news is a beautiful piece […]

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BEHIND THE FRIDAY BOX OFFICE – 11/1/13

Posted November 2, 2013 by Mitch Salem

  OPENINGS:  Stop me if you’ve heard this before:  an expensive action-adventure will need to overperform internationally in order to get past its red ink.  With Thor 2 opening in just a week, ENDER’S GAME (Summit/Lionsgate) had a very narrow window to make an impression, and its $9.9M Friday, probably meaning a weekend in the […]

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Sausage Party
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EARLY FRIDAY BOX OFFICE: “Sausage Party” Feasts, “Suicide Squad” Dives, “Pete’s Dragon” OK

Posted August 13, 2016 by Mitch Salem

  After a summer of fizzled franchise movies, audiences were–pardon the expression–hungry for something new, and the unquestionably unique, hard-R existential talking food cartoon SAUSAGE PARTY (Annapurna/Columbia/Sony) is satisfying that appetite.  According to preliminary numbers at Deadline, Sausage is going to win Friday with $13.3M ($3.3M from Thursday night shows), although it’s likely to be […]

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