Boo 2 Madea Halloween
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EARLY FRIDAY BOX OFFICE: “Boo 2″” Tops Weak “Geostorm,” “Only The Brave” & “Snowman”

Posted October 21, 2017 by Mitch Salem

  It’s a busy but not particularly big weekend at the multiplex.  The weekend’s winner will be BOO 2! A MADEA HALLOWEEN (Lionsgate), which did a fairly good job of holding the audience for last year’s original Boo.  Deadline reports a preliminary $7.5M opening day, down 21% from Boo‘s start.  If that percentage holds, the […]

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Happy Death Day
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EARLY FRIDAY BOX OFFICE: “Happy Death Day” Indeed; “The Foreigner” Soft; “Blade Runner 2049″” Fades

Posted October 14, 2017 by Mitch Salem

  HAPPY DEATH DAY (Blumhouse/Universal) continued a remarkable year for Blumhouse, following the giant successes of Split and Get Out.  Deadline has its Friday at a preliminary $11.3M (including $1M from Thursday night), and its 68% Rotten Tomatoes score is comparable to Split‘s 74%.  That film had a 2.7x weekend multiple, and even if Happy […]

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Blade Runner 2049
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EARLY FRIDAY BOX OFFICE: “Blade Runner 2049″” Slow, “My Little Pony” & “Mountain Between Us” Moderate

Posted October 7, 2017 by Mitch Salem

  BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary after it was itself a sizable flop in theatres.  Reportedly, the bulk of that investment rested with Alcon, while Sony (international) and […]

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American Made
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EARLY FRIDAY BOX OFFICE: “American Made,” “Kingsman 2″ & “It” Duel For #1

Posted September 30, 2017 by Mitch Salem

  There’s going to be a crowd at the top of the box office this weekend, but there’s not much good news in it for anyone.  According to preliminary numbers at Deadline, AMERICAN MADE (Cross Creek/Universal) took Friday with $6M (almost $1M of it from Thursday night), which should give it a $15-16M weekend.  However, […]

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Kingsman Golden Circle
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EARLY FRIDAY BOX OFFICE: “Kingsman” Crowned, “LEGO Ninjago” Dim, “Stronger” Quiet

Posted September 23, 2017 by Mitch Salem

  The phenomenon of It having had its day, weekend box office is starting to look more familiar, which is to say subdued.  KINGSMAN: THE GOLDEN CIRCLE (MARV/20th) will take the weekend, but hardly in impressive fashion.  Preliminary numbers at Deadline have opening day at $15.7M, which includes $3.4M from Thursday night.  2 years ago, […]

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Tulip Fever
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EARLY FRIDAY BOX OFFICE: The End of Summer

Posted September 2, 2017 by Mitch Salem

  All this summer’s box office needed for burial was a shovel, and Hollywood provided that with a Labor Day line-up devoid of any genuinely wide new releases.  The result is going to be ugly, except for a few hardy holdovers. The widest release of the weekend isn’t new at all:  it’s the one-week 901-theatre […]

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Leap
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EARLY FRIDAY BOX OFFICE: “Hitman’s Bodyguard” Wipes Out “Leap” & “Birth Of The Dragon” On Zombie Weekend

Posted August 26, 2017 by Mitch Salem

  The major studios are barely participating in late August distribution, and it was clear the box office would be dreadful this weekend even before calculating the effects of Hurricane Harvey and the expected massive pay-per-view gate for Saturday’s Mayweather vs. McGregor bout.  (Those events are likely to bring down weekend multiples even lower than […]

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Logan Lucky
Articles

EARLY FRIDAY BOX OFFICE: “Hitman’s Bodyguard” Shoots Down “Logan Lucky”

Posted August 19, 2017 by Mitch Salem

  THE HITMAN’S BODYGUARD (Summit/Lionsgate) is off to a mild late-August start, but it will be enough to win the quiet weekend.  Preliminary numbers at Deadline have opening day at $8.1M (including $1.7M from Thursday night), which should mean a $20M weekend.  While that might not even land it in the top 50 August openings, […]

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