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BEHIND THE FRIDAY BOX OFFICE: 8/9/13

Posted August 10, 2013 by Mitch Salem

  Sheer tonnage is keeping the total box office aloft, but on a movie-by-movie basis, things aren’t nearly as rosy. OPENINGS:  Unless things collapse today, ELYSIUM (TriStar/Sony) will do doubt report a $30M weekend tomorrow after $11.2M on Friday.  But that will be subject to downward adjustment on Monday, and in any case, it’s yet […]

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BEHIND THE FRIDAY BOX OFFICE – 8/2/13

Posted August 3, 2013 by Mitch Salem

  OPENINGS:  The production budget for 2 GUNS (Universal) was funded by producers Emmett/Furla and Foresight Entertainment, with Universal just on the hook for marketing and distribution.  In addition, the overseas distribution is being handled by other studios.  All of this limits Universal’s risk and also its upside, and since the movie had a $10M […]

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BEHIND THE FRIDAY BOX OFFICE: 7/27/13

Posted July 27, 2013 by Mitch Salem

  OPENINGS:  While not an outright flop like The Lone Ranger, Pacific Rim, RIPD, et. al (particularly since it cost less to produce than any of those), THE WOLVERINE (20th) is underperforming in a big way.  Its estimated $21M Thursday night/Friday is the lowest start for any X-Men branded movie since the original 13 years […]

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BEHIND THE FRIDAY BOX OFFICE – 7/19/13

Posted July 20, 2013 by Mitch Salem

  OPENINGS:  THE CONJURING (Warners) is off to a great start with a $17M opening day (including $3.3M from Thursday evening), but its real test comes today.  Horror movies tend to be very frontloaded and plunge on their second day of release:  this year, Mama was an exception, rising 7% on Saturday (and parlaying a […]

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BEHIND THE FRIDAY BOX OFFICE – 7/12/13

Posted July 13, 2013 by Mitch Salem

  What kind of summer movie season has it been, really?  For the past several weeks, business has been consistently up, erasing the losses from a soft spring, and even with 3D, Imax and inflation taken into account, more tickets are being sold.  But this marks the fourth consecutive weekend that an expensive, high-profile summer […]

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BEHIND THE FRIDAY BOX OFFICE: 7/5/13

Posted July 6, 2013 by Mitch Salem

  It’s a best of times, worst of times kind of weekend for the newcomers. OPENINGS:  DESPICABLE ME 2 (Universal) is everything its makers could have wanted at the box office.  With a $30.2M Friday, it should have $140M in the US by Sunday (it won’t match the $97.9M Independence Day weekend of Transformers 3, but […]

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BEHIND THE FRIDAY BOX OFFICE – 6/28/13

Posted June 29, 2013 by Mitch Salem

  OPENINGS:  Almost all the “early Friday” numbers turned out to be overly optimistic, but THE HEAT (20th) is still having a great opening, with a $13.6M first day that should put it in the neighborhood of a $37M weekend.  That puts it ahead of Melissa McCarthy’s $34.6M opening with Identity Thief, and remarkably enough, […]

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BEHIND THE FRIDAY BOX OFFICE – 6/21/13

Posted June 22, 2013 by Mitch Salem

  OPENINGS:  A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their Friday openings.  So MONSTERS UNIVERSITY (Disney/Pixar) is likely headed to a $75-78M weekend after a $30.5M Friday, slightly less than anticipated.  That’s still Pixar’s 2d-best opening ever (behind […]

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