Articles

EARLY FRIDAY BOX OFFICE: “Mamma Mia! Here We Go Again” Tuneful, “Equalizer 2″” Solid, “Hotel Transylvania 3″” & “Skyscraper” Drop

Posted July 21, 2018 by Mitch Salem

  A weekend of sequels is dancing to the beat of MAMMA MIA! HERE WE GO AGAIN (Perfect World/Universal), which had a $15.1M opening day according to preliminary numbers at Deadline.  That’s up an impressive 53% from the first day of the original Mamma Mia, although some of the gap is due to the fact […]

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EARLY FRIDAY BOX OFFICE: “Alien: Covenant” Doesn’t Blast Off, “Everything” Mild

Posted May 20, 2017 by Mitch Salem

  ALIEN: COVENANT (TSG/20th) was supposed to refresh the franchise after the disenchanted response to Prometheus, but it’s opening at the low end of expectations.  Preliminary numbers at Deadline put opening day at $15.2M (including $4.2M from Thursday night), which suggests a $38M weekend.  Covenant carries about $225M in production/marketing costs, and it may not […]

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EARLY FRIDAY BOX OFFICE: “Kong: Skull Island” A Moderate Roar, “Logan” Drops, “Get Out” Holds

Posted March 11, 2017 by Mitch Salem

  KONG: SKULL ISLAND (Legendary/Tencent/Warners) had a $20M opening day according to preliminary numbers at Deadline (that’s at the high end of numbers reported elsewhere earlier in the day), including $3.7M from Thursday night.  Even if that number holds, it’s little more than half the $38.4M opening day for Godzilla 3 years ago.  Godzilla had […]

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EARLY FRIDAY BOX OFFICE: “Captain Marvel” Super-Heroic, Holdovers Fade

Posted March 9, 2019 by Mitch Salem

  CAPTAIN MARVEL (Marvel/Disney) is delivering the jolt the 2019 box office desperately needed.  Preliminary numbers at Deadline put opening day at $62M ($20.7M from Thursday night).  That’s far higher than the $38.2M for Wonder Woman, the $50.8M for Spider-Man: Homecoming, the $32.6M for Doctor Strange, and the $27.7M for Aquaman among recent superhero intro […]

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EARLY FRIDAY BOX OFFICE: “Justice League” Falters, “Wonder” Surges, “The Star” Dim

Posted November 18, 2017 by Mitch Salem

  JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level.  That’s what justified spending a reported $450M on production (and then more production) and marketing, making it one of the most expensive movies in history.  But tonight it’s […]

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EARLY FRIDAY BOX OFFICE: “Mummy” Stays In Grave, “Wonder Woman” Triumphs

Posted June 10, 2017 by Mitch Salem

  THE MUMMY (Perfect World/Universal) is a disaster, although the studio and its minions will try to spin otherwise through the course of the weekend.  According to preliminary numbers at Deadline, it earned $12M on opening day ($2.7M of it from Thursday night), which puts it in line for a $30M weekend and a US […]

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EARLY FRIDAY BOX OFFICE: “50 Shades Freed” Solid, “Peter Rabbit” OK, “15:17 To Paris” Slow

Posted February 10, 2018 by Mitch Salem

  Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed earned $18.4M on its first day (including $5.6M from Thursday night), down 14% from Darker, which could translate into a $40M weekend, […]

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EARLY WEEKEND BOX OFFICE: “Goosebumps” Holds Narrow Lead; “Bridge of Spies” Fair; “Crimson Peak” Fatal

Posted October 18, 2015 by Mitch Salem

  Based on preliminary Saturday numbers at Deadline, adjustments from the morning’s weekend estimates will be minimal, although mostly in the wrong direction.  GOOSEBUMPS (Columbia/Sony) increased 31% from Friday to Saturday, a modest result for a family movie (Hotel Transylvania 2 jumped 56% on its 2d day of release), giving it a 2-day total of […]

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