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EARLY FRIDAY BOX OFFICE: “Miss Bala” Drops The Ball, “Glass” & “The Upside” Top Dim Super Bowl Weekend

Posted February 2, 2019 by Mitch Salem

  MISS BALA (Columbia/Sony) is the only new opening this Super Bowl weekend, but it’s failing to take advantage of its status.  Deadline‘s preliminary numbers have Miss Bala‘s opening day at $2.7M ($650K of that from Thursday night), and with Sunday’s box office due to crash for everyone, it may not reach $7M for the […]

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EARLY FRIDAY BOX OFFICE: “Glass” On Top, “The Upside” Holds Well

Posted January 19, 2019 by Mitch Salem

  GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) will easily win this MLK Weekend, but it’s not shaping up as the phenomenon it was envisioned to be–and we’ll see over the next few days whether it has a word of mouth problem.  According to preliminary numbers at Deadline, it had a $16.3M Friday (including $3.7M from Thursday […]

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EARLY FRIDAY BOX OFFICE: “The Upside” Has Some, “Aquaman” Subsides, “On The Basis of Sex,” “Beale Street” Expand

Posted January 12, 2019 by Mitch Salem

  THE UPSIDE (STX/Lantern) survived the wreckage of the Weinstein Company bankruptcy, and found an opening between the end of the holiday movie season and next week’s MLK weekend, poking through with what preliminary numbers at Deadline put at a Friday-winning $7M (including $1.1M from Thursday night).  That should propel it to a weekend win […]

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EARLY FRIDAY BOX OFFICE: “Aquaman” Stays Strong, Solid Start For “Escape Room”

Posted January 5, 2019 by Mitch Salem

  Box office years typically start slow, with strong holds for holiday openings, and that’s proving to be the case for 2019 as well.  AQUAMAN (DC/Warners) will retain its crown, as early numbers at Deadline indicate a 46% decline on its 3rd Friday to $9.1M, which should mean a $30M weekend, and a path that […]

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EARLY FRIDAY BOX OFFICE: “Aquaman” Swims Long-Distance, “Mary Poppins” Up, “Vice,” “Holmes & Watson” Soft

Posted December 29, 2018 by Mitch Salem

  The holiday box office has turned out to be AQUAMAN (DC/Warners), and then everything else.  Preliminary numbers at Deadline have its 3rd Friday at $16.8M, up 15% from Thursday and down 40% from last Friday, for a likely $51M weekend, and $215M by New Year’s Day.  Comparisons to other DC releases at the same […]

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EARLY FRIDAY BOX OFFICE: “Aquaman” Swims Past “Mary Poppins,” “Bumblebee”

Posted December 22, 2018 by Mitch Salem

  Considering the spotty box office record of the DC movie franchise, it was something of a risk to place AQUAMAN (DC/Warners) at the center of the holiday market, but the bet is paying off, at least to an extent.  According to preliminary numbers at Deadline, opening day for Aquaman was technically $27.7M, although that […]

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EARLY FRIDAY BOX OFFICE: “Spider-Verse” Stings, “The Mule” Solid, “Mortal Engines” Crashes, “The Favourite” Expands

Posted December 15, 2018 by Mitch Salem

  After two weeks of sloth, Hollywood started rolling out its pre-holiday product.  The weekend’s easy winner will be SPIDER-MAN: INTO THE SPIDER-VERSE (Sony Animation/Columbia/Sony), which had a $12.6M Friday according to preliminary numbers at Deadline, including $3.5M from Thursday night.  That should give it a $35M+ weekend.  Projections after that are tough, because there […]

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EARLY FRIDAY BOX OFFICE: “Ralph,” “The Grinch,” Golden Globe Nominees Lead Holdover Weekend

Posted December 8, 2018 by Mitch Salem

  The lack of any new wide openings and the arrival of the year’s Golden Globe nominations are making for a strong holdover weekend, although for some titles more than others.  According to preliminary numbers at Deadline, RALPH BREAKS THE INTERNET (Disney) continued to decline rather swiftly, down 38% from last Friday to $3.5M, where Moana […]

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