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THE BOXOFFICE GAMES BEGIN: “Hunger Games” At Midnight

Posted March 23, 2012 by Mitch Salem

> THE HUNGER GAMES has an excuse. Last night at midnight, The Hunger Games began its long-awaited run in theatres by grossing $19.7M.  Which is, by any estimation, a lot of money–the most ever earned by a non-sequel, and the 7th highest midnight ever.  But… it’s less than half the $43.5M of the midnight record […]

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EARLY FRIDAY BOX OFFICE: “Think Too” OK, “Jersey Boys” Off-Key

Posted June 21, 2014 by Mitch Salem

  This is going to be a soft weekend at the box office, since studios are largely saying out of the way of next week’s Transformers behemoth.  Based on preliminary numbers at Deadline and elsewhere, THINK LIKE A MAN TOO (Screen Gems/Sony) will likely hold on for the weekend win, after a $12M Friday that includes $1.8M from Thursday night […]

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EARLY FRIDAY BOX OFFICE: No Gods for “Egypt,” “Triple 9″” or “Eddie” In Another “Deadpool” Romp

Posted February 27, 2016 by Mitch Salem

  GODS OF EGYPT (Summit/Lionsgate) has been sitting around for so long that Gerard Butler managed to make next week’s London Has Fallen in the interim, and its own studio has been bleating about how the downside had been limited through tax rebates and foreign pre-sales, so the ensuing thudding flop isn’t much of a […]

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EARLY FRIDAY BOX OFFICE: “Dumbo” Flies Low, “Unplanned” OK, “Hotel Mumbai” & “The Beach Bum” Dim

Posted March 30, 2019 by Mitch Salem

  The Disney machine is hitting an atypical pothole with DUMBO (Disney), which according to preliminary numbers at Deadline had a $14.8M Friday ($2.6M of that from Thursday night).  That’s very much on the low end of the studio’s live-action remakes of its own animated classics, behind the opening days for Beauty & The Beast […]

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EARLY FRIDAY BOX OFFICE: “Captain America” Smashes Records

Posted April 4, 2014 by Mitch Salem

  CAPTAIN AMERICA: THE WINTER SOLDIER (Disney) is as big as expected, and maybe even a little bigger.  Preliminary numbers at Deadline have it at up to $38M on Friday (that includes $10.2M from Thursday night), putting it close to 20% higher than the $31.9M opening day for Thor: The Dark World, which wound up […]

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EARLY FRIDAY BOX OFFICE: “Zootopia” Cages “London,” “Whiskey,” “Deadpool”

Posted March 5, 2016 by Mitch Salem

  Pixar is still Pixar, but the Disney Animation division of the studio (also headed by John Lasseter) is proving that it’s a formidable creator of animated features as well, following Frozen with the smashingly imaginative ZOOTOPIA (Disney).  Based on preliminary numbers at Deadline, Zootopia had a $18M Friday (including $1.7M from Thursday night), and […]

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EARLY FRIDAY BOX OFFICE: “Guardians 2″” Kicks Off Summer Movie Season

Posted May 6, 2017 by Mitch Salem

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

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EARLY FRIDAY BOX OFFICE: “Purge” Swings Past “Tarzan” & Shrinks “BFG,” But “Dory” Outswims All

Posted July 2, 2016 by Mitch Salem

  Expectations were low for the holiday weekend’s expensive new openings, and that’s proving to be accurate.  According to preliminary numbers at Deadline, it was the low-budget THE PURGE:  ELECTION YEAR (Blumhouse/Universal) that led the group on Friday with $13.4M (including $3.6M from Thursday night), better than the $13M opening day for Anarchy, the last […]

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