RIO 2 (20th) has leaped out to a Friday lead, according to preliminary numbers at Deadline, one that it should be able to sustain for the weekend.  The Rio sequel has $11.5M on Friday, about 10% ahead of the first Rio‘s $10.3M opening day.  That film made $39.2M for the weekend, and Rio 2 […]

  JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level.  That’s what justified spending a reported $450M on production (and then more production) and marketing, making it one of the most expensive movies in history.  But tonight it’s […]

  Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic.  Thus we have a PG-13 horror movie and a YA fantasy-romance this weekend, but neither is finding much of an audience. RINGS (Paramount) […]

> THE HUNGER GAMES has an excuse. Last night at midnight, The Hunger Games began its long-awaited run in theatres by grossing $19.7M.  Which is, by any estimation, a lot of money–the most ever earned by a non-sequel, and the 7th highest midnight ever.  But… it’s less than half the $43.5M of the midnight record […]

  2 GUNS (Universal), with a 10PM Thursday start, had an unexceptional $1.2M launch, on the low end of the summer.  But while it was below White House Down‘s $1.35M, and that action movie went on to just a $24.9M weekend, it’s in the same neighborhood as Now You See Me ($1.5M) and The Heat […]

> THE HELP continues to have a strong head start on the weekend boxoffice.  The Hollywood Reporter says the film grossed $4.3M on Thursday, down only around 20% from its opening day on Wednesday, which gives it almost $10M for the 2-day period.  This suggests the picture isn’t particularly front-loaded, and may foretell a solid […]

> TRANSFORMERS:  DARK OF THE MOON becomes the latest franchise movie to fall short in the US compared to prior chapters of the series, despite an increased 3D ticket price.  (Like others, most notably Pirates 4, it may well make up the shortfall overseas.)  That doesn’t make a US gross of $350M anything to complain […]

  It’s not as though expectations for GUARDIANS OF THE GALAXY (Marvel/Disney) were low–at the projected $70-75M level, it would have outgrossed the opening weekends of the original Captain America, Thor and Amazing Spider-Man.  But the movie blasted past those predictions with the force of an Infinity Stone, boasting a Friday reported at Deadline and […]