March 24, 2019

Behind the US/Worldwide Weekend Box Office – 3.24.2019


OPENINGS:  US (Blumhouse/Perfect World/Universal) slipped 12% on Saturday, and while that doesn’t compare to Get Out‘s amazing 17% increase on its 2nd day of release, it’s in the range of the 11% drop for It, and better than the 18% for both The Conjuring and the 2018 Halloween.  That pushed Us to a $70.3M weekend, the 3rd-best horror opening behind It and that Halloween (and the best not based on pre-existing material).  With that start, Us won’t need Get Out‘s incredible legs to beat its $176M box office total, and Us could hit $200M before it’s done, although there is a potential speed bump ahead with the arrival of Pet Sematory in 2 weeks.  As was the case with Get Out, things were less outstanding overseas, where Us opened in 47 markets with a mild $16.7M.

GLORIA BELL (A24) widened to the low end of wide release at 654 theatres with a soft $1.8M.  That translated into a $2800 per-theatre weekend average, while Us was at nearly $19K in over 3700.

HOLDOVERS:  CAPTAIN MARVEL (Marvel/Disney) dropped 49% to $35M in its 3rd weekend, steeper than the 46% for Avengers: Infinity War, but better than the 50% for Age of Ultron and the 55% for Captain America: Civil War.  Unless Disney pushes for a $400M total, it seems likely to end up around $390M, putting its US total below Wonder Woman‘s $412.6M.  However, it’s more than making up for that overseas, where it’s at $588.8M after a $52.1M weekend in all major markets (Wonder Woman‘s international total was $409.3M), and it’s on a trajectory to $1B worldwide.

WONDER PARK (Nickelodeon/Paramount) fell 43% to $9M in its 2nd weekend, and probably won’t reach $50M in the US.  Things are no better overseas, where it’s at $10.2M after a $5M weekend in 24 territories.

FIVE FEET APART (CBS/Lionsgate) held well, down just 34% to $8.8M in its 2nd weekend, and on track for $45M or more.  With low costs, that could put it on a path to profitability if it can connect internationally, where it’s at $6.3M in 37 markets.

HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was down a mere 30% to $6.5M in its 5th weekend, still on its way to $160M in the US.  (It may face a steeper drop next week against Disney’s Dumbo.)  Overseas, it’s at $342.3M after a $6M weekend in all major territories except Japan, and won’t come close to Dragon 2‘s $444.5M international total.

MADEA FAMILY FUNERAL (Lionsgate) lost 43% to $4.5M in its 4th weekend, and still might reach $75M, making it the #2 Madea title.  It’s under $1M overseas.

NO MANCHES FRIDA 2 (Pantelion/Lionsgate) fell 54% to $1.8M in its 2nd weekend, and should total $10M in the US, slightly below the first film’s $11.5M.

CAPTIVE STATE (Focus/Universal) collapsed by 71% to $900K in its 2nd weekend, possibly not even hitting $8M in the US.

LIMITED RELEASE:  HOTEL MUMBAI (Bleecker Street) had an OK start, averaging $22K in its 4 NY/LA theatres.  SUNSET (Sony Classics) was much weaker with a $5K average at 3.  THE MUSTANG (Focus/Universal) expanded to 38 with a middling $6K average.  THE AFTERMATH (Fox Searchlight) averaged $4700 at 26.  TRANSIT (Music Box) widened to 72 with a $1600 average.  THE HUMMINGBIRD PROJECT (Orchard) is claiming a $1900 average at 41, although that estimate relies on a very strong Sunday.

NEXT WEEKEND:  The big gun is DUMBO (Disney), with two very different pieces of counterprogramming in Harmony Korine’s hedonistic THE BEACH BUM (Neon) and the anti-abortion UNPLANNED (Pure Flix).


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."