November 23, 2017

Ratings Delays Caused by Thanksgiving

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Written by: Mitch Metcalf
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The Thanksgiving holiday weekend will cause delays for daily national ratings (live+same day cable and broadcast) for several days.  This is how the ratings should roll out the next week or so. (All times Pacific.)

  • Wednesday Nov 22 nationals available Monday Nov 27 at 1 pm (normally Thursday pm)
  • Thursday Nov 23 nationals available Tuesday Nov 28 at 7 am (normally Friday pm)
  • Friday Nov 24 nationals available Tuesday Nov 28 at 1 pm (normally Monday pm)
  • Saturday Nov 25 nationals available Wednesday Nov 29 at 7 am (normally Tuesday am)
  • Sunday Nov 26 nationals available Wednesday Nov 29 at 7 am (normally Tuesday am)

Then for a few days, broadcast ratings will follow cable ratings.

  • Monday Nov 27 Cable available Wednesday Nov 29 at 9 am (normally Tuesday pm)
    • Broadcast available Wednesday Nov 29 at 1 pm (normally Tuesday pm)
  • Tuesday Nov 28 Cable available Wednesday Nov 29 at 1 pm*
    • Broadcast available Thursday Nov 30 at 7 am (normally Wednesday pm)

* denotes normal release time

The schedule will return to normal with the release of cable and broadcast nationals for Wednesday Nov 29 together at 1 pm Thursday Nov 30.

As usual, the “fast affiliate nationals” will continue to be released each morning at 8 am for the previous night’s preliminary prime time ratings on the broadcast networks.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.